The retail giant Implements Purchase Limits on Pokémon Trading Cards

In a significant move, Walmart has begun implementing strict limits on how many Pokémon trading card products customers can buy during a single visit. This policy was activated starting November 5th, according to a company memo distributed to employees.

Tackling Reseller Problems

Although not formally announced by Walmart, numerous sources suggest this decision was influenced by a widely shared social media clip that depicted a customer purchasing an enormous quantity of Pokémon card items at a checkout counter. The store manager featured in the video received widespread backlash for permitting the bulk transaction to go through.

Policy Details and Potential Loopholes

The new restriction specifies that shoppers may only buy up to five trading card boxes or packs per store visit. However, the wording has raised questions due to its lack of clarity. Precisely what qualifies as a "box" remains unclear, and whether someone could still purchase five high-value Elite Trainer Boxes remains ambiguous.

Additionally, because the restriction is based on each visit, theoretically an eager reseller could make multiple trips—buying five items each time—to gather large quantities throughout the day.

The Reseller Crisis

To most players, this approach might seem over the top, but for scalpers, it's standard practice. In recent years, scalpers have significantly added to frequent stockouts of Pokémon cards, driven by the TCG's growing fame.

Certain buyers aim to resell sealed items at a markup, whereas some hunt for valuable pulls that can fetch sky-high values. For instance, a specific Mega Evolution card from the latest set has been listed for over $800 in online marketplaces.

Upcoming Releases

The new rule aligns with the approaching launch of the Phantasmal Flames set, coming on November 14th. Early listings indicate premium cards like the Mega Charizard X Ex listed for nearly $1,500, emphasizing the persistent interest and likely reseller attention.

With any luck, Walmart's restrictions will help reduce mass buying and increase access for true fans and casual players alike.

Meghan Lee
Meghan Lee

A seasoned gaming analyst with over a decade of experience in online slots and casino strategy development.